Numbers are not the sole indicator of an institution’s vibrancy, but they illustrate trends. Foot traffic to the galleries has increased by 70% from FY 2011 to FY 2013. The increase in the digital world is even more impressive – about 100% growth over the past two fiscal years.
- Our email marketing and communications list – visitors who receive emails about our activities – has doubled since 2011: from 10,000 to 21,115.
- Website visits have grown from over 158,000 in 2011 to over 374,000 in 2013: more than double.
- For social media, Facebook followers have doubled and we will soon reach 10,000 fans, and we are nearing 4,000 followers on Twitter.
The Worcester Art Museum is one of over 8,000 arts and cultural institutions nationwide participating in the Cultural Data Project (CDP) reporting program. This national program, funded by a consortium of major foundations led by the Pew Charitable Trust, collects detailed financial and programming statistics in a standard form using nationally recognized and uniform best practice standards, definitions, and accounting practices.
In FY2012 the Museum undertook a major effort to insure its CDP programming data reporting practices were in conformance with these nationally accepted definitions and standards. The chart below reflects this recalculation of our attendance figures for the past three years.