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  • Flora in Winter 2013


    Save the date for Flora in Winter 2014
    Coming January 23 - 26, 2014

    January 31 – February 3, 2013

    Thank you for making Flora in Winter 2013 such a great success. We had a lot of fun and can't wait to do it again next year. Until then, relive the magic of Flora 2013 by browsing our Flickr photo galleries:

    Interpretive Designs
    in Galleries

    Professional Designs
    in Public Spaces

    Flower Power
    at Flora Euphoria!

    EventsHours and AdmissionPhotos

    Breathtaking flowers bloom in the galleries during our annual Flora in Winter four day fundraiser. Skilled arrangers from across the region create captivating and imaginative interpretations of artworks in virtually every gallery in the Museum. This weekend is also your last chance to view our highly acclaimed exhibition, Kennedy to Kent State: Images of a Generation, and we have included some fun programs for the weekend inspired by the exhibition.

    WAM proudly partners with Tower Hill Botanic Garden during Flora in Winter. Please visit Tower Hill's website for a listing of their Flora in Winter: A Midwinter's Night Dream events.

    Preview: Download the Flora in Winter 2013 map (pdf)

    Learn more: Get additional insight from the arrangers

    *Please note: First Free Saturday mornings do not apply during Flora in Winter 2/2/13*

    Generously supported by


    fallon community health planpeople's united bank logo

    Flora in Winter Events

    Flower Power at Flora Euphoria! Special Opening Celebration

    flora euphoria

    Thursday, January 31, 5:30-8pm
    (Snow Date: Friday, February 1, 5:30-8pm)
    Renaissance Court/Galleries
    Reservations required
    Reserve early by January 25 for a discount: $25 WAM/THBG Members; $45 nonmembers
    After January 25: $30 WAM/THBG Members; $50 nonmembers

    This year Euphoria! transports you back to the 60s and 70s for a groovy night of hors d'oeuvres, cash bar, and hip tunes inspired by the exhibition Kennedy to Kent State. TEN31 Productions, back by popular demand, will amaze you as these performance artists morph into fantastical topiaries and rock stars. You will definitely feel the power of the flower!

    See photos from last year's Flora Euphoria

    Thank you for making this a great event.


    Demonstration: Interpretive Challenge Class from the Male Perspective!

    Friday, February 1, 3-4:30pm
    Renaissance Court
    Free with Museum admission, no RSVP required

    Watch and learn as a select group of male arrangers craft spontaneous floral designs inspired by a sculpture in the Renaissance Court. The challenge: the arrangers do not know which artwork, floral materials or container they will be interpreting or using beforehand, and they have to finish their arrangement within the allotted time. The finished arrangements will be on view for the duration of Flora and will be raffled off on Sunday, February 3rd.


    Floral Demonstration, Lunch and Tour:
    From The White House to Your House

    Saturday, February 2, 12-3pm
    (Snow date: Sunday, February 3, 12-3pm)
    Conference Room/Galleries
    $35 WAM Members; $55 nonmembers (includes Museum admission)
    SOLD OUT - thank you
    Call 508-793-4325

    Lunch, slide show, demonstration and tour. Begin the afternoon with a boxed lunch followed by a demonstration by master floral designer, Ruth Loiseau. Ruth will take you on a personal tour of The White House through her flower design work with five administrations: Presidents Ronald Reagan, George H.W. Bush, William J. Clinton, George W. Bush and Barack Obama. Eight flower arrangements similar to those created for The White House will be made in front of your eyes and raffled off - this is not to be missed! You will then join a docent and tour the galleries learning inside details about the art and arrangements at Flora. Come early and stay late - take in the expansive collection, the Kennedy to Kent State photography exhibition and the wonders of Flora.


    For Kids of All Ages: Origami and Psychedelic Flowers

    Sunday, February 3, 11:30am-1:30pm
    Museum Library
    Free with Museum admission, no RSVP required

    Brothers Dennis and Dave Brannon will teach you and your family how to make cool 60s inspired origami flowers to take home!


    Flora in Winter Concert

    Sunday, February 3, 2pm
    Renaissance Court
    Free with Museum admission, no RSVP required

    The Clark Bars from Clark University and the Shrewsbury High School Women's Choir under the direction of Michael Lapomardo will fill the Renaissance Court with memorable musical selections, including those from the 60s and 70s to commemorate the final day of our Kennedy to Kent State exhibition.


    Public Docent-led Tours

    Free with Museum admission
    Friday, February 1: 11:30am, 12:30, 1, 1:30, 2, 2:30, 3, 5:30, 6:30pm
    Saturday, February 2: 11, 11:30am, 12:30, 1, 1:30, 2, 2:30, 3, 5:30, 6:30pm
    Sunday, February 3: 11:30am, 12:30, 1, 1:30, 2:30, 3pm
    Arrange a private tour for groups of 10 or more by calling 508.799.4406 x3130


    Important Information

    Extended Museum and Shop Hours during Flora in Winter

    Thursday, January 31: 11am-5pm; The Museum and the Shop
    reopen from 5:30-8pm for Flower Power at Flora Euphoria!
    Friday, February 1: 11am-8pm
    *Saturday, February 2: 10am-8pm
    Sunday, February 3: 11am-5pm

    *There will be no free admission at the Worcester Art Museum Saturday morning,
    February 2, except for Museum Members.

    Library Hours

    Thursday, January 31: 11am-5pm
    Friday, February 1: 11am-5pm
    Saturday, February 2: 11am-5pm
    Sunday, February 3: Closed

    Café Hours

    Thursday, January 31: 11am-3pm
    Friday, February 1: 11am-3pm
    Saturday, February 2: 11am-7pm
    Sunday, February 3: 11am-3pm
    For questions, please contact Café Manager at 508.799.4406 x3068


    Members: Free during exhibition hours
    $25 for Flower Power at Flora Euphoria! with early RSVP or $30 after January 25.
    Nonmembers: $20 during exhibition hours
    $45 Flower Power at Flora Euphoria! with early RSVP or $50 after January 25.

    Tower Hill Members receive $2 off general admission at WAM during Flora
    except for Flora Euphoria!

    WOOcard Flora package

    Cost: $82 ($120 value)
    Worcester Art Museum,
    Tower Hill Botanic Garden and the Flying Rhino Cafe have partnered to offer 2 general admissions to WAM + THBG during Flora and a $50 gift card to Flying Rhino. Get your Flora package at any of the participating sites.


    Members enjoy free admission for all four days except for Flower Power at Flora Euphoria!
    Call 508.799.4406 x3122 or click here to purchase a Membership.


    Valet parking will be available throughout Flora in Winter at the Salisbury Street entrance at a fee of $5 per car.

    Special thanks to our Flora in Winter Chairs from the Worcester Garden Club: Kim Cutler, Kathy Michie, Sarah Ribeiro and Robin Whitney

    Revisit Past Flora in Winters

    Images from Flora in Winter 2012 on Flickr

    Interpretive Floral Designs in Galleries
    Professional Floral Designs in Public Spaces

    Images from Flora in Winter 2011

    Interpretive Floral Designs in Galleries
    Professional Floral Designs in Public Spaces

    Past Flora in Winter celebrations

    Flora in Winter 2011
    Flora in Winter 2010
    Flora in Winter 2009
    Flora in Winter 2008
    Flora in Winter 2007
    Flora in Winter 2006
    Flora in Winter 2005