Worcester Art Museum 2020 Vision
Building on the successes of the past, our team has formulated a vision statement for the next 10 years. This statement will help determine our strategic focus as we move forward. It will allow us to align our activities, focus on incremental goals and determine milestones of success. This statement is based on our Board's request that we strengthen our sustainability and relevance, as we write the next chapter of institutional history.
In 2020, the Worcester Art Museum is a top cultural destination in New England. We attract over 200,000 visitors annually to our exhibition spaces, and play a critical part in the cultural and economic vitality of the city of Worcester. Building on past successes, we expand our role as a focal institution in the region, providing cohesion to an ever-changing social fabric. As a highly motivated team, we further connect with our communities and build on the synergy with our partner institutions, including the eleven colleges and universities in Worcester.
Capitalizing on our medium size, our encyclopedic collection and a robust exhibition schedule, we emphasize our unique narrative - a narrative of connections: connecting art with individual experiences, joy and discovery, as well as connecting people, cultures, and histories with the here and now of a globalizing world. This narrative is supported by our visitor-focused culture, a highly welcoming environment and an all-pervading openness to experimentation and creative thinking.